CONTENTS

1. The Voicebox Programme
2. Khelo India Rising Talent Identification (KIRTI) Program

The Voicebox Programme

Context:

Recently, the National Film Development Corporation (NFDC) has joined hands with Netflix India to launch an upskilling program for voice-over artists in India called “The Voicebox”.

Relevance:

Facts for Prelims

The Voicebox Programme

Overview

• Training Focus:
  • The Voicebox Programme will provide Recognition of Prior Learning (RPL) training for voice-over artists in multiple languages, including English, Hindi, Marathi, Bengali, Malayalam, Tamil, Telugu, and Gujarati.
• Eligibility Criteria:
  • Open to professionals with over two years of experience in the media and entertainment sector, with a preference for women, aiming to advance their voice-over skills.
• Funding:
  • Sponsored by the Netflix Fund for Creative Equity, which allocates $100 million annually over five years to support underrepresented communities in the TV and film industries globally.
• Program Structure:
  • Workshops: Includes structured training sessions, guest lectures, and mentoring, culminating in an assessment.
  • Locations: The workshops will be held in seven major cities across India: New Delhi, Mumbai, Kolkata, Ahmedabad, Hyderabad, Chennai, and Kochi.
  • Participants: Each batch will accommodate up to 30 candidates, with 210 selected through preliminary screening. At least 50% of the participants will be women.
• Partnerships:
  • Training Partner: Pearl Academy, a leading design institute in India, will collaborate as the Training Partner.
• Special Project:
  • The top seven participants from each batch will be selected to work on Netflix’s project, “Azaadi ki Amrit Kahaniya”, contributing their voices to narrate stories about the Indian independence movement.

National Film Development Corporation (NFDC)

Key Facts

• Nature:
  • A public sector enterprise operating under the Ministry of Information and Broadcasting (MoIB) of India.
• Formation:
  • Established in 1975 by the Government of India.
• Objective:
  • Aims to plan, promote, and facilitate the organized, efficient, and integrated development of the Indian film industry.

Khelo India Rising Talent Identification (KIRTI) Program

Context:

The Government’s ambitious Khelo India Rising Talent Identification (KIRTI) program is set to get a fresh boost under the leadership of the Union Minister for Youth Affairs.

Relevance:

Facts for Prelims

Khelo India Rising Talent Identification (KIRTI) Program

Overview

• Target Audience:
  • School children aged 9 to 18 years.
• Objectives:
  • Talent Identification: To discover and nurture sports talent from every corner of the country.
  • Distraction Management: To use sports as a means to reduce addiction to drugs and excessive use of gadgets.
• Implementation:
  • Initial Phase: Launched across 50 centres in India, assessing 50,000 applicants in the first phase. This assessment covers 10 sports, including athletics, boxing, wrestling, hockey, and football.
  • Assessment Goals: Plans to conduct 20 lakh assessments nationwide throughout FY 2024-25 via notified Talent Assessment Centres.
• Selection Methodology:
  • Athlete-Centric Approach: Transparent selection process driven by Information Technology.
  • Data Analytics: Utilizes Artificial Intelligence to analyze and predict the sporting potential of aspiring athletes.
• Program Features:
  • Decentralized Approach: Employs a pocket-based method to identify talent, supporting both excellence in sports and mass participation in sports as part of the broader Khelo India Scheme.